New York City Football Club


The New York Football Club is a New York City-based football team. They play in the Eastern Conference of Major League Soccer. A relatively new group that formed in 2015, the team already has a dedicated, lively fanbase throughout the city. The new brand system encompasses landmarks found throughout the five boroughs, as well as inspiration drawn from the New York subway maps of Massimo Vignelli.






















Student Project
School of Visual Arts
Brand IdentityProfessors
Kenneth Deegan
Brankica Harvey
Typefaces
Custom logo lettering
Graphik