ICFF
The International Contemporary Furniture Fair is an annual convention held at Jacob Javits Center in New York City. Each year, it invites new and established furniture designers to share, celebrate, and be inspired by contemporary furniture—hundreds of exhibitors from around the world showcase new work. The new logo and brand identity are inspired by the soft curves and sharp edges of contemporary furniture.
CarMax
CarMax is a used-car retailer based in Richmond, VA. While at The Martin Agency, I had the opportunity to work on a new campaign of ad spots that show the ease of using CarMax, with a pinch of humor. I worked on the frames for how the type would animate, using CarMax’s bold yellow and brand typeface on top of cool and warm shots for a refreshing, consistent campaign. While the final product changed, the initial concept can be seen.
Ally Bank
Ally Bank is an online-only financial institution that offers everything from savings and checkings accounts to auto loans. I’ve had the opportunity to work across Ally’s social accounts and branded slates on Hulu by bringing them to life with motion. When briefed on these projects, I’m often given storyboards with notes on how these posts or slates move and transition. On my end, I consider timing set by Hulu, social media safety zones, and Ally brand guidelines on color and logo usage.
Control Opening Sequence
Control is a 2007 biographical film, following the life of Ian Curtis, singer of the late 1970s Manchester band Joy Division. Based on the biography Touching from a Distance by Deborah Curtis, Ian's wife, the movie illustrates the emotion, strain, fame, and struggles of Ian, all of which became out of his control.
New Museum Poster Series
The New Museum of Contemporary Art is an art museum found in the Lower East Side of Manhattan. It is the only museum that is dedicated to contemporary artwork and exhibitions. For this poster series, I wanted to reflect that, using fresh, contemporary typefaces. The grid system I created is based off the building itself: six rows, with two columns. The color palette is based off The New Museum’s branding.
New York City Football Club
The New York Football Club is a New York City-based football team. They play in the Eastern Conference of Major League Soccer. A relatively new group that formed in 2015, the team already has a dedicated, lively fanbase throughout the city. The new brand system encompasses landmarks found throughout the five boroughs, as well as inspiration drawn from the New York subway maps of Massimo Vignelli.
Six Albums of New Wave
Six Albums of New Wave is a sixty-paged accordion book, highlighting some of my favorite albums of the new wave music movement. These are albums that I love for both the music and the record sleeve. The book is read from left to right, making act as a timeline.